Swiss-Belhotel Signs New Hotel in Oman

Date: March 2018

Location: Near Muscat International Airport

Name: Swiss-Belinn Muscat, Oman – three star, due to open 2019

Muscat, Oman

No. of Keys: 120

Developer: Al Salaam International Hotels, headed up by Nadhim Said Hamdan Al Rawahi, with Swiss-Belhotel as managers and brand. The hotel is part of Swiss-Belhotel’s plans to expand in Oman to boost the market’s mid-scale sector while four- and five-star hotels currently dominate the region.

As part of its expansion throughout the GCC, the hotel group opened the Grand Swiss-Belresort Tala Bay Aqaba in Jordan—the first five-star property of the company—in July 2017.

Swiss-Belhotel signed the 336-beachfront hotel on the Red Sea with Jordan Projects for Tourism Development a few months ago. Through this contract, Swiss-Belhotel began co-managing three of JPTD’s existing properties in Aqaba and will co-manage the portfolio of properties the city in the future.

Swiss-Belhotel’s pipeline in the Middle East has more than 3,500 guestrooms under development in key markets.

The group mapped out its expansion throughout Indonesia in February 2018. Swiss-Belhotel plans to triple its Zest brand portfolio in the country within the next three years.

The company will add at least seven hotels with 768 guestrooms, which have already been signed, to its portfolio of seven hotels in Jakarta, Surabaya, Yogyakarta, Bandung, Batam, Bogor and Bali.

The additions are expected to increase the total number of hotels in the portfolio to 20 by 2020. Swiss-Belhotel also plans to sign another six hotels in popular destinations, like Jakarta and Bali, and emerging regions, like Sulawesi, Kalimatan, Sumatera and North Maluku.

Swiss-Belhotel was founded by Peter Gautschi in 1987, chaired today by Gavin Faull and has it’s HQ in Hong Kong. They manage a portfolio of 145 hotels across 21 countries in Asia-Pacific and the Middle East, under 14 brands.

THPT Comment: Good to see an international hotel company pay some attention to mid-range hotels in this country/region. Ironic they dont have any hotels in Switzerland.

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