The Charlecote Pheasant Hotel in Warwickshire Has Been Acquired by Vine Hotels

Main Photo: The Charlecote Pheasant Hotel

Date: August 2020

Location: Near Stratford-upon-Avon, Warwickshire, England, UK

Name: Charlecote Pheasant Hotel

No. of Keys:

Seller: The hotel was leased by SLG, Specialist Leisure Group and operated as part of its eleven-strong Coast & Country brand portfolio. The property has been owned since 2015 by Hillview Real Estate.

Prior to the purchase, the 70-room countryside hotel was in administration. Lone Star acquired the property in 2014 as part of a £1 billion acquisition of MREF assets, which included 46 Shearings hotels and 21 Moorfield hotels across the UK.

Buyer: The Charlecote Pheasant Hotel in Warwickshire has been acquired by Vine Hotels, in a deal that has saved the 70-bedroom property from administration.

As part of the sale, Vine Hotels will reinstate the 12 jobs of staff members who were made redundant with the closure, including general manager John McGee. Three new roles have also been created, ahead of the reopening of the hotel tomorrow.

Vine Hotels is chaired by Greg Dyke, previously chairman of the UK’s Football Association and the British Film Institute, Greg is a well-known media executive, journalist, broadcaster and former Director General of the BBC. He has held Chief Executive positions with LWT, Pearson Television and Channel 5 and was Chancellor of the University of York. Greg has held hotel interests over a number of years and became chairman of Vine hotels in 2015.

Vine Hotels adds the Charlecote Pheasant to its growing portfolio of hotels and venues, which also includes five properties in Sheffield, the Best Western Cresta Court hotel in Altrincham and the Mercure Dolphin Southampton Centre.

Commenting on the development, Vine Hotels chief executive Garin Davies said: “I am delighted that we have added the Charlecote Pheasant Hotel to the Vine Hotels family.

“It was clearly a popular local business and occupies a superb location for visitors to Stratford-upon-Avon and the Warwickshire countryside. We see its excellent potential and have developed a comprehensive marketing and customer service strategy to secure long-term commercial success for the Hotel.”

THPT Comment: Good to see Vine, growing well and stepped in to save this hotel and allowing it to continue trading.

First Seen: Boutique Hotelier

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