The RE Hotel London Shoreditch to Become First UK Mama Shelter

Date: January 2018

Location: Shoreditch, London, UK

Name: The RE Hotel, now Mama Shelter –

Mama Shelter Lyons, France

No. of Keys: 178

Seller: The RE hotel has until recently been an unbranded, family-owned hotel, built in 2008.

Buyer: An affiliate of Crosstree Real Estate Partners has acquired the hotel and signed agreements with the French designer-budget boutique hotel operator to manage and brand the property following refurbishment.

Mama Shelter is an independent lifestyle hotel and restaurant company established by Serge Trigano and his sons Benjamin and Jeremie in Paris nearly 10 years ago. AccorHotels acquired a 35% stake in the business in 2014 and a London outpost of the brand has been anticipated for the last four years.

Crosstree principal Will Dear said. Crosstree is the real estate arm of the family office of Swiss-Italian pharmaceutical billionaire Ernesto Bertarelli. It is run by former Starwood director Sean Arnold and former Blackstone director Nick Lyle, and has spent more than £500M on London real estate since it was set up in 2011.

Crosstree’s existing hotel investments include the under-development 268-bedroom Standard hotel in London’s Kings Cross, and the 196-bedroom Holiday Inn Mayfair, for which consent has been received for a hotel-led mixed use redevelopment designed by Sir David Adjaye.

Artist’s impression: Currently The Holiday Inn Mayfair opposite The Ritz

In 2015 they acquired The O2 in partnership with Anschutz Entertainment.

Mama Shelter hotels are located in Paris (pictured), Marseille, Lyon, Bordeaux, Los Angeles, Belgrade and Rio de Janeiro, with an eighth property scheduled to open in Prague.

THPT Comment: The RE was rather a silly name and the hotel somewhat bland for this trendy area, alongside Citizen M, Nobu, The Ace etc…Mama Shelter will do it proud!

First Seen: Crosstree website