Main Photo: The Standard London
Date: July 2019
Location: Kings Cross, London, UK
Name: The Standard London
No. of Keys: 266
Seller: The former council office block, originally built in the 1970s as an annexe to Camden Town Hall, sits directly opposite St Pancras Renaissance Hotel.
Buyer: Crosstree Real Estate, a company with the substantial financial backing of the Bertarelli family, acquired the building in December 2014. The company was founded by Sean Arnold and Nick Lyle. They currently own 1 Berkeley Street, home to The Holiday Inn Mayfair and several Central London office buildings, including the RE Hotel Shoreditch (about to become a Mama Shelter) and the O2.
The Standard is to be operated by US-based Standard International, which also owns Bunkhouse hotels, who are planning big expansion plans.
It is the first Standard hotel in the UK, which currently has properties in New York, Miami and Los Angeles.
Located in a converted office block formerly occupied by Camden council, The Standard London will have 266 rooms in 46 styles, ranging from singles and ‘Cosy Core’ doubles to King rooms and terraced suites with outdoor bathtubs overlooking the St Pancras Renaissance Hotel.
All rooms will have down pillows, televisions, Bang and Olufsen bluetooth speakers, robes, bathroom amenities and stocked minibars.
The hotel’s lobby lounge will host weekly live music and talks.
Food and drink will be provided by all-day restaurant Isla and bar Double Standard, both by chef Adam Rawson.
Isla will have a seasonal menu focused around British produce. It will be integrated with the lobby and hotel library, also extending into a garden terrace.
The hotel says Double Standard will be a “boisterous” space, with a menu drawing on traditional pub classics and New York dive bar food.
The drinks menu will include craft beer, wine and cocktails. Decor will combine the feeling of a British local with Instagram-friendly touches like pastel tiled flooring and rounded pink shelving.
In late summer a third venue will open with a rooftop restaurant and standalone bar by Michelin-starred chef Peter Sanchez-Iglesias, who currently runs the family-owned Casamia and Paco Tapas restaurants in Bristol.
Earlier this year the group announced plans to open hotels in 14 locations; Paris, Milan, Lisbon, Mexico City, Chicago, the Maldives, Bangkok, Phuket, Jakarta, Hua Hin, Pattaya, Austin, New Orleans and Atlanta. The latter three will be Bunkhouse hotels.
“Sophisticated hotel owners and developers have taken note of how genuine and rich our culture and creativity are compared to the plethora of soulless ‘lifestyle brands’ popping up seemingly at every turn,” said Amar Lalvani, group CEO.
“We are excited to open the doors of The Standard, London very soon to demonstrate our unique take on hospitality to a new region of the world for us.”
THPT Comment: Good luck to this new entrant to London/UK from USA….The Standard is certainly a bright new thing for London’s King Cross.
First Seen: Business Traveller
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