TRIBE, Accor’s Lifestyle Brand, to Open More Than 50 Hotels Worldwide

Main Photo: The design style of a TRIBE hotel

Date: July 2020

Location: TRIBE will arrive in Paris this autumn. Then Amsterdam and Warsaw, while other projects are planned in destinations such as London, Berlin, Brussels, Lisbon and Vienna.

Name: TRIBE

No. of Keys: TBA

Who They? Accor is stepping up the development of its lifestyle brands with TRIBE, a fast-growing mid-scale brand, with plans to open more than 50 hotels worldwide. In Europe, in addition to Paris, Amsterdam and Warsaw, where hotels have already been signed, projects in emblematic cities such as Berlin, London and Lisbon are nearing completion.

Over the next five years, the brand plans to open a total of 150 properties out of its domestic (French) market.

Antoine Dubois, Director of International Marketing Strategy, comments: “The brand keeps evolving and we are delighted to see its network grow. TRIBE is unquestionably a powerful lifestyle brand with a bold identity that challenges the status quo of traditional hotels. The concept is all about urban vibrancy and offers accessible and stylish spaces. When entering a TRIBE hotel to stay or dine, guests know they will be a part of an authentic experience, wherever they are in the world.”

This year will mark the opening of the brand’s first hotel in Europe with the TRIBE Paris Batignolles decorated by Thierry D’Istria. The TRIBE Orléans Centre-Ville will also follow in 2021 with a colourful swimming pool and a lounge designed by the Desjeux-Delaye agency. A TRIBE hotel will also be built in Amsterdam in 2021, as will the TRIBE Saint-Ouen (Paris, France). The TRIBE Warszawa (Poland) and TRIBE Manchester (England) are planned for 2022.

THPT Comment: We wish Accor well with this new brand…but why DOES the name needs to be in CAPS?

First Seen: Hospitality-on.com

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