Date: March 2018…Updated
Location: Vienna and Dusseldorf, both close to the main rail stations, and both due to open 2022.
Name: prizeotel Vienna City and prizeotel Dusseldorf City
No. of Keys: Vienna: 294; Dusseldorf: 250
Seller: prizeotel Düsseldorf-City will be part of a €500million construction project called ‘Grand Central’, a new business district in Düsseldorf.
Buyer: prizeotel is an economy design hotel brand, founded in Germany in 2006 by hotelier Marco Nussbaum and real estate economist Dr. Matthias Zimmermann. In March 2016, the Rezidor Hotel Group purchased a 49 percent stake in prizeotel.
The medium-term aim is to establish for this most unconventional, economic design hotel chain and qualitative leader a presence in the core markets of Germany and other selected international cities.
For the development of its properties, prizeotel cooperates closely with New York based international designer Karim Rashid. His style is evident in all the hotels, from the layout of rooms and corridors to the lobby lounge – hence the concept of signature brand hotels.
prizeotel have four locations open: Bremen, Hamburg (City and St Pauli) and Hanover, with Bern, Munich Airport, Munster and Erfut opening in 2019/20.
THPT Comment: Carlson, Rezidor, Radisson – get’s confusing! so this is where we have got to so far:
Global alignment is a clear priority. And so, together with the Carlson and Rezidor Board of Directors, we have created a new Global Steering Committee, chaired by myself (Federico Gonzalez, President & CEO of Rezidor).
The Committee – with an equal number of representatives from Carlson and Rezidor – will provide guidance and strategic counsel to the respective management teams of both groups. Carlson and Rezidor will continue to operate as independent entities and will continue to be governed and led by each company’s own Boards of Directors and key executives.
The Chinese HNA became a 25% shareholder in 2016, but their government has given them instructions to sell the shareholding.
In November 2006, Rezidor was listed on the Nasdaq Stockholm, Sweden. HNA Tourism Group Co., Ltd., a division of HNA Group Co., Ltd. — a Fortune Global 500 company with operations across aviation, tourism, hospitality, finance and online services among other sectors – became the majority shareholder in December 2016.
The Rezidor Hotel Group is one of the most dynamic hotel companies in the world and a member of the Carlson Rezidor Hotel Group. The group features a portfolio of 479 hotels with over 106,000 rooms in operation or under development
in 79 countries.
Rezidor operates the core brands Radisson Blu® and Park Inn® by Radisson in Europe, the Middle East and Africa (EMEA), along with the Club Carlson loyalty program for frequent hotel guests. In early 2014 and together with Carlson, Rezidor launched the new brands Radisson RED (lifestyle select) and Quorvus Collection (luxury).
Then in February 2018 they announced: Carlson Rezidor Hotel Group will change its name next month to Radisson Hotel Group in a push to embrace its marquee hotel brand and reaffirm itself as a global hospitality company.
The leadership of the soon-to-change Carlson Rezidor Hotel Group, the combination of Minnetonka-based Carlson Hotels and its European sister company Rezidor Hotel Group, plan to “leverage the wide awareness of the Radisson brand name,” according to a presentation during the company’s recent investors day event in Frankfurt, Germany.
The company already changed its legal name from Carlson Hotels Inc. to Radisson Hospitality Inc. in November, a company spokesman said.
But the Carlson Rezidor website says: WELCOME TO CARLSON REZIDOR HOTEL GROUP
Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel companies. It has an expanding portfolio of more than 1,440 hotels in operation and under development, a global footprint covering 115 countries and territories, and a powerful set of global brands: Quorvus Collection, Radisson Blu®, Radisson®, Radisson RED, Park Plaza®, Park Inn® by Radisson and Country Inn & Suites® by Radisson.
We have asked for further clarification! and it came…at IHIF Berlin 2018, they announced: Carlson Rezidor Hotel Group announces its rebranding to Radisson Hotel Group, effective immediately.
BERLIN, Germany March 2018 — Carlson Rezidor Hotel Group, is now the Radisson Hotel Group, something its CEO John Kidd will help it unlock better value with customers and owners, alike.
“Over the next five years, we will build on our unique service heritage of making every moment matter for our guests, owners, shareholders and employees by being a true host and best partner,” Federico González, president & CEO of the Rezidor Hotel Group and chairman of the global steering committee for Radisson Hotel Group, said earlier this year.
The Radisson Collection
One of the ways is via a new brand. This summer, the company will launch the Radisson Collection, with 14 hotels already confirmed to join.
“72 percent of travelers prefer to spend their money on experiences rather than material things and the Radisson Collection caters to this demand,” González said. “The hotels that have already joined the Radisson Collection are the perfect showcase for what the brand represents: authenticity, design and exceptional service. Ultimately, the brand and the hotels will be defined by the people who visit them and those who serve in them. We are incredibly proud of our global debut and look forward to the continued growth of our exceptional collection globally.”
Flexibility will be a key factor for the new brand. Radisson Collection member properties will be able to either emphasize the brand or their own hotel identity in the property’s name, depending on what is best for each asset. Currently, the soft brand has nine properties in the “Collection-led” program and five that are “Identity-led.”
The approach to expanding the soft brand is a “pragmatic” one, González said at the International Hotel Investment Forum in Berlin today. “If a hotel already has high consumer recognition, don’t kill the equity of the brand,” he said.
Radisson Collection Brand-Led Properties:
Radisson Collection Strand Stockholm, Sweden
Radisson Collection San Marco Venice, Italy *
Radisson Collection Ukraina Moscow, Russia
Radisson Collection Paradise Resort & Spa Sochi, Russia
Radisson Collection Royal Copenhagen, Denmark
Radisson Collection Royal Mile Edinburgh, Scotland
Radisson Collection Warsaw, Poland
Radisson Collection Ikoyi Lagos, Nigeria
Radisson Collection Agra, India
Hotel Identity-Led Collection Properties:
The May Fair London, United Kingdom, A Radisson Collection Hotel*
Old Mill Belgrade, Serbia, A Radisson Collection Hotel
Symphony Style Kuwait, A Radisson Collection Hotel
Hormuz Grand Muscat, Oman, A Radisson Collection Hotel
The Emerald Grand & Spa Lagos, Nigeria, A Radisson Collection Hotel
*Pending final legal agreement and approval
Each hotel will include local touches like curated art and sustainability programs, locally inspired food and drink offerings and Running Collections; suggested running paths to explore the local neighbourhood.
Well if you understand all this you are a better person than me, said Dev Anand, managing partner of THPT!
First Seen: Rezidor Hotels website