UBM Development AG and IHG Sign Agreement for First voco Hotel in the Netherlands

Main Photo: The former ABN AMRO Bank site to become a voco hotel

Date: March 2019

Location: The Hague

Name: voco The Hague – Kneuterdijk 8 – opening 2020

No. of Keys: 200

Seller: voco The Hague – Kneuterdijk 8 will be set in a former ABN AMRO bank, located in the city centre of The Hague, which was acquired by DHG in April 2017.

Buyer: IHG and UBM Development AG, today announced the signing of the first voco™ hotel in the Netherlands. This signing is the first publicly announced signing in Continental Europe underscoring the strong momentum of the voco brand in the region since its launch in June 2018.

voco — inspired by the meaning ‘to invite’ or to ‘come together’ in Latin — combines the informality and charm of an individual hotel with the quality and reassurance of a global and respected brand.

The signing of the voco in The Hague follows the recent openings of the first three voco hotels in the world — voco Gold Coast in Australia, voco Cardiff and voco Solihull in the UK – and continuing the strong momentum for IHG’s newest upscale brand in Europe.

With a listed façade dating from the 1920s and an expansive atrium, the property is quite an impressive sight to behold – naturally, all historic features will be retained and very carefully renovated. Inside, the hotel will be no less awe-inspiring – containing more than 200 rooms and suites.

The new voco The Hague combines a very laid-back comfort, a relaxed approach and individual hospitality – which will be evident in both the culinary offerings of the hotel, and in every aspect of the Kneuterdijk 8 location. It will have direct access to the pedestrian area of Noordeinde welcoming tourists and locals alike. After its completion in 2020, the new hotel will serve as an exceptional meeting point for all, becoming a centre for travellers as well as a very accessible gastronomic and life-style hotspot.

Mario Maxeiner, Managing Director Northern Europe, IHG, comments: “The voco Kneuterdijk 8 in The Hague marks the first publicly announced signing of our new brand in Continental Europe. This signing continues the accelerated growth of the voco brand since we first launched it last June and we are looking forward to bringing its upscale offerings to more travellers who seek a reliably different guest experience. We see lots of potential for voco in Europe and are excited to expand its presence further across the region.”

Rolf Hübner, Managing Director of UBM Hotels Management GmbH, says: “UBM Development is the leading hotel developer in Europe with more than 50 hotels realised over the past 25 years. This is our third hotel in the Netherlands as well as a very special project. Our business relationship with IHG started many years ago and has already resulted in the completion of 14 hotels. It is a sign of their trust and a reflection of our previous successful cooperation that they have also decided to cooperate with us on their first voco hotel in the Netherlands. voco is a perfect fit with UBM because it stands for individuality, and we, as a developer, demand the highest quality in terms of guest experience.”

voco is IHG’s newest upscale brand, launched in June 2018. It can be used for new builds, but it is also designed to be particularly suitable for owners to use as a conversion brand. It strengthens IHG’s offer in the $40 billion upscale segment, which is expected to grow by a further $20 billion by 2025. The new brand will drive significant incremental growth for IHG, with an expectation to open more than 200 voco hotels in attractive urban and leisure locations over the next 10 years.

THPT Comment: voco coming on a pace with this first hotel in Continental Europe. Not sure I am a big fan hotel names with a lower-case word….

First Seen: Hotel Online

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