Vibe Darling Harbour the New Darling in Sydney

Main Photo: The bedroom at the Vibe Darling Harbour

Date: April 2019

Location: Sussex Street, at the upper end of Chinatown, Darling Harbour, Sydney, NSW, Australia

Name: Vibe Hotel Darling Harbour Sydney – opening October 2019

No. of Keys: 145

Seller: TBA

Buyer: Vibe Hotels, part of Toga Group/TFE Hotels

Toga is a leading hotel apartment chain in Germany, with further growth into Austria and Switzerland planned.

TOGA Group and Singapore’s Far East Hospitality Holdings joint venture, TFE Hotels, is head-quartered in Sydney and has a growing European head office located in Berlin. With a portfolio of nearly 100 hotels across Australia, New Zealand and Europe, TFE Hotels has a strong development pipeline with a further 20 hotels due to open over the next three years.

The lifestyle property, artfully designed by WMK, boasts a New York theme throughout and an urban-styled grand facade entry.

Guests can look forward to inviting shared spaces filled with design features that inspire creativity as well as flexible, connected work spaces that are typical of the Vibe Hotels brand.

Hotel rooms will feature an array of lifestyle amenities with their New York-inspired design including curved rainfall showers, embedded window day lounges and retro bathroom fixtures.

Conveniently located on Sussex Street at the upper end of Chinatown, the hotel to set to liven up the area as the dining scene in the precinct draws closer to the corporate end of Sydney.

And, with its close proximity to the ICC (International Convention Centre), Vibe Darling Harbour Sydney will be a good choice for visitors.

In May 2018 Vibe, part of Toga Hospitality/TFE Hotels lost their dynamic CEO Rachel Argaman, who left the company and the industry. She became CEO in 2007, so at the helm for 11 or so years (20 with Toga). Must have been a big loss to Allan Vidor, Chairman.

They had planned, in 2018, hotels to open in Australia, New Zealand and Europe:

Adina Apartment Hotels in Australia: Brisbane, Fremantle, Melbourne (Southbank, West End, Pentridge Prison), Macquarie Park, Sydney (Australia Square), Canberra
Adina Apartment Hotels in Germany and Austria: Frankfurt, Freiburg, Cologne, Stuttgart, Munich and Vienna
Vibe Hotels: Hobart, Melbourne and Darling Harbour
TFE Collection The Calile Hotel Brisbane
Travelodge: Auckland

THPT Comment: Rachel Argaman leaving must have been a big blow, but life goes on and in December 2018 TFE appointed Anthony Ritch to succeed in February 2019. An Australian, Ritch most recently worked with Westfield Corporation and has also held international roles in property development, regional operations, business development, digital disruption and corporate management. He relocated from Los Angeles.

First Seen: Hotel Management Australia

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