Vienna House Acquires 17 City Hotels and 2 Developments in Germany
Main Photo: The Arcona Living Appartements First Sellin
Date: April 2019
Locations: Arcona Hotels in Potsdam, Stuttgart, Rostock and Stralsund, Arcona Living in Osnabrück, Wetzlar, Leipzig, Baden-Baden, Berlin, Bremen, Munich and Schaffhausen (CH), Steigenberger Hotels in Rostock, Wismar, Osnabrück, Braunschweig and Eisenach and development projects in Greifswald and Mannheim, Germany
Name: Currently under the Arcona, Arcona Living, Steigenberger brands…to become Vienna House
No. of Keys: TBA
Seller: Rostock-based Arcona Group. Managing Director Alexander Winter sees his hotel market of the future in the holiday hotel sector.
Remaining in the Arcona portfolio are six hotels in destinations such as Sylt, Kitzbühel and Rügen as well as the Hotel Elephant in Weimar and the Romantik Hotel at Wartburg Castle in Eisenach.
An important growth driver in the future will be the Barefoot Hotels, as Arcona recently signed a long-term agreement with Barefoot founder Til Schweiger for the worldwide implementation of the concept as a licensee.
“With the remaining houses and the Barefoot concept, we will now be concentrating fully on the growing holiday hotel market and successfully embarking on the future together with our employees,” say Arcona shareholders Alexander Winter and Stephan Gerhard.
A total of 20 Barefoot hotels are to be opened over the next ten years. “We see tremendous potential here, both nationally and internationally,” Winter confirms. The Arcona headquarters will remain in Rostock, where the group will move into its new corporate headquarters, Villa Zeeck, in the second half of 2019.
Buyer: The Austrian hotel group Vienna House buys 17 city hotels and two projects from Arcona Group effective 30 April 2019.
“The arcona city hotels fit perfectly into the portfolio of Vienna House. Here two partners have found each other who are focusing on their brand positioning, who want to grow meaningfully from it and who also get along splendidly,” says Rupert Simoner, CEO of Vienna House.
All employees of the affected Arcona city hotels will be taken over by Vienna House. The hotels will be managed as lease operations under the umbrella brand Vienna House.
The largest Austrian hotel group currently operates and is developing over 40 hotels in Europe with a focus on city hotels under the brands Vienna House, Vienna House Easy and Vienna House R.evo.
Price: Undisclosed
THPT Comment: Great deal for both parties…they each get what they want for the future.
First Seen: Vienna House website
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