W Sydney Continues Brand Expansion in Australia

Date: June 2018

Location: Darling Harbour, Sydney, Australia

Name: W Sydney – opening 2020

No. of Keys: 593 rooms, suites and serviced apartments.


Buyer: Built and developed by Grocon and funded by Greaton Group, the new-build hotel will be part of The Ribbon, a development designed by the award-winning architect Hassel that will transform Sydney’s skyline on Darling Harbour.

Grocon are behind some stylish projects such as, The Victorian Comprehensive Cancer Centre (VCCC), Crown Casino, Eureka Tower and AAMI Park in Melbourne and 1 Martin Place, ANZ Tower, 5 Martin Place, The Ribbon and 1 Bligh Street in Sydney.

In Brisbane they recently completed 480 Queen Street and their projects on the Gold Coast include Oracle apartments and the Parklands Project which was the home for the Athletes Village during the 2018 Gold Coast Commonwealth Games.

They started in 1980 with the Grand Hyatt on Collins, Melbourne.

The W at The Ribbon at Darling Harbour appears to be first hotel project for Greaton (as opposed to residential)

“Sydney – with its glamorous energy, cultural diversity and statement architecture – is the perfect match for W Hotels,” said Anthony Ingham, global brand leader, W Hotels Worldwide.

“With the long-awaited return of the W brand in Sydney, Australia will now have three W hotels, along with W Brisbane (opened 2018) and W Melbourne (opening 2020) – demonstrating just how important and exciting this continent is for global travel.”

A restaurant serving up local flavours as well as two bars, including the brand’s signature see-and-be-seen Living Room, will round out the hotel’s buzzing cocktail and cuisine scene.

Together with recent openings like W Amman, W Panama and W Shanghai, the Aussie openings will bring W Hotels close to its goal of 75 hotels by the end of 2020.

W Sydney will also be part of Marriott International’s rapidly-expanding portfolio of 18 hotels in Australia.

The signing of W Sydney marks close to 20 properties under development in Australia including The Ritz-Carlton Melbourne, The Ritz-Carlton Perth, and The Tasman, A Luxury Collection Hotel, Hobart.

THPT Comment: Does this break the near monopoly that Accor has had in Darling Harbour, to date? Ambitious project, look forward to the opening

First Seen: Breaking Travel News