Wyndham Expands Trademark Collection Brand in Europe with Hotel Avenue Louise Brussels

Main Photo: The new Hotel Avenue Louise Brussels

Date: April 2021

Location: Avenue Louise, Brussels, Belgium

Name: Hotel Avenue Louise Brussels, Trademark Collection by Wyndham

No. of Keys: 78

Seller: TBA

Buyer: Wyndham Hotels & Resorts has announced the opening of Hotel Avenue Louise Brussels, it’s first Trademark Collection by Wyndham hotel in Belgium.

The new property is located in the heart of Brussels, close to many of the capital’s sights and attractions and just 12 km from Brussels Airport.

Avenue Louise Brussels, Trademark Collection by Wyndham is managed by multi-market hotel management company HCI and has undergone a $3.1 million renovation. It is scheduled to open later this month. The opening in Brussels marks Wyndham’s fourth project with HCI in less than a year, following the recent openings of three Ramada by Wyndham properties in Spain.

With its classic decor, the hotel features 78 rooms, the Louise Bar serving breakfast and snacks all day, a patio and an English-style lounge with a fireplace. The property’s rooftop houses a new business centre, ideal for executive meetings and special events. The hotel also offers private parking.

Launched in 2017, each Trademark Collection by Wyndham hotel maintains its own unique attributes.

“This new opening marks an exciting step in the expansion of our Trademark Collection by Wyndham portfolio in Europe and around the world. Our Trademark brand is an important part of our conversion strategy. It brings our powerful scale and world-class capabilities to independent hoteliers seeking the competitive advantage of a global hotel company. Its growth is a testament to the unparalleled value of Wyndham’s recognition, which has become incredibly important at a time when travellers are looking for brands they know and trust as they prepare to travel again.” said Christian Michel, vice president of European development, Wyndham Hotels & Resorts

“The Trademark Collection by Wyndham is an extremely compelling concept where no two hotels are alike. We are thrilled to be working with Wyndham Hotels & Resorts on our fourth hotel under one of their brands and to leave our own unique mark on this growing soft brand. We look forward to leveraging Wyndham’s world-class scale, range of services and loyalty program and welcoming guests from around the world to Hotel Avenue Louise Brussels.” said Sebastian Lodder, CEO of HCI

THPT Comment: Good to see the partnership with HCI strengthen with this fourth Wyndham deal.

First Seen: Hospitality-on

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