Date: April 2018
Location: Europe, including Germany, Austria, Belgium, the Netherlands, Poland, the United Kingdom and Ireland.
Name: The new hotel projects, as part of the partnership with the Wyndham Hotel Group, will complement NOVUM Hospitality’s portfolio of Wyndham Grand, Wyndham, Wyndham Garden, Ramada, Ramada Encore, TRYP by Wyndham, Hawthorn Suites by Wyndham, Days Inn and Super 8.
Owner: NOVUM Hospitality, founded in 1988 as a family business and has grown into one of the largest hotel groups in the German-speaking world with more than 20,000 rooms in more than 160 hotels under the brands Novum Hotels, Select Hotels and niu.
In addition, NOVUM Hospitality acts as the franchisee of InterContinental Hotels Group, AccorHotels, Best Western Hotels & Resorts and Choice Hotels.
“Novum Hospitality has long been known for developing high quality hotels in urban hotspots across Europe, and the family business’s expansion plans are a perfect match for our development goals in this dynamic marketplace,” said Christian Michel, Wyndham Vice President of Development Central & Eastern Europe (EMEA) Hotel Group.
“The strategic alliance with the Wyndham Hotel Group, one of the world’s largest and most diverse hotel companies, is an exceptional opportunity for growth.
We are already planning a number of projects in sought-after destinations in Europe and look forward to jointly developing up to 20 hotels in the future” said David Etmenan, Chief Executive Officer and Owner of NOVUM Hospitality.
Wyndham Hotel Group is the world’s largest and most diverse hotel company, encompassing approximately 8,000 hotels and more than 600,000 rooms in 66 countries under fifteen hotel brands.
THPT Comment: This deal brings a much-needed greater presence for Wyndham into Europe. It follows on from similar deals with GS Star in 2017 to expand the Super 8 brand and Zeus International for 20 new hotels in Greece, Cyprus, Bulgaria & Romania.
First Seen: Novum Hospitality website