Wyndham Signs Two Hotels in Germany to it’s Trademark Collection

Main Photo: The H+ Hotel in Leipzig

Date: June 2020

Location: Leipzig, Germany

Name: The H+ and H4 Hotels…to be renamed?

No. of Keys: 122 & 291

Seller: The hotels are two of many hotels owned by H-Hotels of Germany, currently under six brands of their own

Buyer: The H+ and H4 properties in Leipzig join other new additions in the US and Canada opening shortly. The soft brand is the fastest-growing in Wyndham’s portfolio, with 19% growth year on year. The brand was launched in 2017, targeted at three and four star hotels.

The brand’s latest openings include Cantilever Hotel, a Trademark Collection by Wyndham hotel in Ranier, Minn.; The Eureka Inn, a Trademark Collection by Wyndham hotel in Eureka, Calif.; Lakeview Signature, a Trademark Collection by Wyndham hotel in Winnipeg, Manitoba, Canada; and now H+ and H4 Trademark Collection hotels in Leipzig, Germany. The Bridgewater Hotel, a Trademark Collection by Wyndham hotel in Fairbanks, Alaska is scheduled to open next month.

“Trademark Collection continues to grow rapidly with independently minded owners around the world,” said Geoff Ballotti, president and CEO, Wyndham Hotels & Resorts. “That growth is not only a testament to Trademark’s value as one of the most compelling soft branded options out there for independent hoteliers, but also the value of Wyndham, which brings recognition, distribution and loyalty in a time when travellers are looking to names and brands they trust for their future vacations.”

Trademark Collection’s global pipeline comprises more than 8,400 rooms. The brand recently celebrated the start of construction on a new Trademark Collection by Wyndham hotel in Leavenworth, Kan., which will be a creative re-adaptation of a former parochial school and is expected to open in the third quarter of 2020.

With over 15,000 independent economy and mid-scale hotels in the U.S., converting independent hotels to Wyndham brands remains an important source of growth. Wyndham has a proven track record of growing net rooms during lodging cycle downturns, fuelled by the strong value proposition across its portfolio of well-known brands. In the first quarter, Wyndham’s conversion pipeline increased 8% globally year-over-year.

The success of its owner base is critical to Wyndham’s business, and the Company is taking an owner-first approach to endurance and recovery in the wake of COVID-19 crisis. Wyndham is assisting owners by suspending certain fees, providing payment relief and deferring property improvement plans for nonessential brand standards in an effort to reduce operating costs in the near term while the industry recovers. The Company also took efforts to secure government assistance for franchisees, partnering with industry organisations to advocate on their behalf while guiding them through available relief, like the CARES act.

To support its franchisees as travel picks up again, Wyndham previously announced a long-term, multi-faceted initiative in the U.S. to build confidence among guests. The initiative, dubbed “Count on UsSM” will immediately focus on further elevating health and safety protocols at Wyndham hotels in the wake of COVID-19, shoring up critical supply chains and introducing new standards, training and guidelines grounded in guidance from the U.S. Centers for Disease Control and Prevention. Wyndham has also expanded its relationship with industry leader Ecolab on requiring consistent use of Ecolab’s EPA-approved disinfectants in guestrooms and public spaces nationwide.

THPT Comment: Good to see this new brand from Wyndham, getting off the group, especially in Europe. Interesting that H-Hotels, with it’s own major marketing activity, have teamed up here with Wyndham.

First Seen: Wyndham press release

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