37 Key Georgian Grade II Listed Mansion in Shropshire For Sale, With Planning to Add 17 Rooms
Location: Close to Telford International and Ironbridge Gorge
Name: Haughton Hall
Guide Price: £4m
Guide Price per Key: £108k
No. of Keys: 37 plus planning consent for 17 more
The Opportunity:
Haughton Hall is located within the town of Shifnal, which is 5 miles east of Telford and 19 miles east of Shrewsbury. The Hotel is a short distance from Junction 4 of the M54 which provides access to Birmingham, London and the North West, and is within a mile of Shifnal Train Station providing access to the National Rail Network.
The Grade II listed property, set within 12 acres of grounds, retains much of its original character making it an ideal setting for special occasions and corporate functions. Within the grounds, there are four wedding suites which can accommodate small or large groups of up to 300 guests including a garden Marquee. The property offers a wide range of rooms for meetings and private dining.
The leisure facilities include a 15m indoor swimming pool, jacuzzi, gymnasium, sauna, steam room, fishing lake, tennis court and 9-hole par 3 golf course.
The Hotel offers 37 bedrooms over first to third floors in the main building and two floors in the Alexander wing. The hotel benefits from planning consent to create an additional 17 bedrooms within the existing footprint of the hotel.
The on-site full-service restaurant has capacity for up to 90-covers. Additional offerings include the Bar and Lounge space on the ground floor.
The Brooke Suite is licensed for civil wedding ceremonies. The Marquee is a popular choice for religious ceremonies as it offers a capacity of up to 600 guests.
The Hotel offers a choice of events space for meetings and private functions.
Existing trade has remained strong over the past 6 years and even during COVID-19, the Hotel maintained 75% of turnover. Rooms and function business constitute majority of trade from corporate and leisure business, both locally and nationally.
The Leisure Club currently has 400 members with expectations to return to pre-COVID levels of 600- 700 members. The proposed trading forecasts assumes the additional 17 bedrooms and a substantial capital expenditure in the region of £1m.
The freehold hotel, buildings and associated land that form part of this sale are outlined in the IM available and total approximately 12 acres (4.9 hectares). The additional and surrounding land has been separately allocated for development and may be available to acquire via negotiation. This development land comprises approximately 18 acres (7.3 hectares).
Numerous asset management, refurbishment and development opportunities exist with full vacant possession obtainable on purchase. Holiday Lodge and Resort based offerings can be considered. Potential for a range of other uses such as residential, assisted living, care home, educational, medical, corporate HQ, subject to obtaining the relevant planning consents.
Flag & Management: Free to new owner – flexible arrangements available
Current Owner: Private family
Main Photo: The stunning setting for this country estate hotel
Financials: Dataroom access after submission of an EOI and projections for 2022 – 26 with the extra room count
Tenure: Freehold
Agent: GNP as joint agents; Buyer would need to retain THPT
Date Posted: January 2022
THPT Comment: This is a stunning estate, in a real “foodie” area of England, well-located for business guests from Birmingham and Manchester and leisure traffic from London and the South-East
Hotel & Serviced Apartment owners can be naturally reticent in publicising their property is for sale…for confidentiality reasons, for staff and current client reasons, so the properties featured in this section will either be “generic” or “name specific”
Each week we mail the opportunities posted in that period, but check-out the tab “Hotels Available” and call us for details of “Under the Table” – deals not posted on the site at all.
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MISREPRESENTATION ACT 1967. This information is provided as a general guide and is not intended to be constructed as a statement of fact upon which interested parties can rely. All interested parties should make their enquiries by inspection or otherwise. Neither The Hotel Property Team (trading name of Impetus Marketing 2006 Ltd) nor any person in our employment has the authority to make, give or imply any representation or warranty whatsoever relating to the premises referred to in these particulars. These details do not constitute any offer, contract or any part thereof and all negotiations relating to the premises should be conducted through THPT.