Blackpool Pleasure Beach is to Brand its New Hotel The Boulevard

By Dev Anand | 7 July 2018

Date: July 2018

Location: Within the Amusement Park at Blackpool, Lancashire, UK

Name: The Boulevard – opening Spring 2019, above 4 star

No. of Keys: 120, including 16 suites and family rooms.

Was: The Star Inn on Ocean Boulevard

Owner: Blackpool Pleasure Beach, whose MD Amanda Thompson MBE said “We are delighted to be able to announce the name of our new hotel and its facilities.

“We want to build on the success of The Big Blue Hotel (four star, 157 keys, opened May 2003) and be able to offer visitors to Blackpool another stylish hotel which exceeds the expectations of both leisure and business visitors.”

All the rooms will have either coastal views or direct views of the attractions and roller-coasters. The hotel will offer up a host of dining options including the Beachside Restaurant, Ocean Bar, Surfside Café and Shoreside Conference Centre.

The hotel comes as the park will also see the £16.25m new Icon roller-coaster opens this year.

Price: £12m

Price per Key: £100,000

THPT Comment: Good to see the attraction taking the investment in this their second hotel on-site. Will they operate the hotel, or bring a major brand in?

First Seen: The UK’s Daily Mirror

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