Accor Expands The Sebel in Australia and New Zealand with Three New Openings Announced
Main Photo: The Sebel Melbourne Ringwood
Date: October 2020
Names & Locations: The Sebel Yarrawonga (2020), The Sebel Melbourne Ringwood (2021), and The Sebel Wellington Lower Hutt (2021).
No. of Keys: 117, 103 and 97
Sellers: TBA
Buyers: Accor premium hotel brand, The Sebel, will reach 35 properties in the Pacific with the announcement three new The Sebel hotels are set to open in Australia and New Zealand within the next 12 months.
The new hotels include The Sebel Yarrawonga (2020), The Sebel Melbourne Ringwood (2021), and The Sebel Wellington Lower Hutt (2021).
Simon McGrath AM, Chief Executive Officer for Accor Pacific, said: “The expansion of The Sebel brand in Australia and New Zealand will deliver benefits for guests, loyalty members and their communities.
“The Sebel is a leading premium brand with a strong reputation for delivering exceptional accommodation and an outstanding service experience. Trusted brands, like The Sebel, bring quality and credibility to the serviced apartments sector, which has been rapidly growing in popularity. We are expecting to see a boom in this area, particularly in the current climate, as serviced apartments limit unnecessary contact with other guests and offer a safe and secure way to travel.
“Each of these hotels will have significant impacts locally, driving employment and tourism to each location. Accor continues to expand its offerings across Australia and New Zealand – the Pacific is a strong region and the future of travel is bright.”
The Sebel Yarrawonga VIC – opening 1 November, 2020: The much-anticipated The Sebel Yarrawonga located in the picturesque Murray River region adjacent to Silverwoods Golf and Lifestyle Resort, is set to open its doors to guests on 1 November 2020. The multi-million dollar development will set a new benchmark in accommodation, dining, conference and events facilities for the Murray River region. Situated an hours’ drive from Albury town centre, a three hour drive from Melbourne and five hours from Sydney,
The Sebel Yarrawonga, will offer 63 stylishly appointed studios rooms and apartments, with a further 54 rooms expected in stage two of the development later in 2022/2023. It will initially open two of its three food and beverage venues – Stock & Barrel bar and casual dining and Sunset Pool Bar – with Elizabeth’s fine dining restaurant and functions set to open in December. Accor is delighted to work with developers, Lotus Living. Rooms start from $199 per night.
The Sebel Melbourne Ringwood VIC – opening 22 February, 2021 – Accor is to partner with prominent Victorian ‘Brady’ family of Amber Property Group to open The Sebel Melbourne Ringwood in mid-February 2021, which will welcome 103 rooms, including full apartment-style rooms, to Melbourne’s burgeoning Eastern suburbs growth corridor in Ringwood. Spanning six floors, the property will feature 48 studio apartments, 48 one-bedroom suites and seven two-bedroom suites, with guest access to impressive onsite amenities including, an ultra-modern fitness centre, four sophisticated and well-appointed meeting spaces, two practical function rooms, a restaurant, delicatessen and bar and an open-air terrace.
Located 23km east of Melbourne’s CBD and two minutes from retail shopping mecca Eastland, Ringwood is the gateway to the Yarra Valley and a rapidly growing commercial corridor. With the Victorian Government focused on decentralising business outside of the CBD, Ringwood has certainly been identified as an area of commercial significance, benefiting from major arterial roads and rail connections. Rooms start from $220* per night.
The Sebel Wellington Lower Hutt NZ – opening June, 2021 – Accor is partnering with the well-known Sarin Family for the new-build The Sebel Wellington Lower Hutt, which will open in mid-2021. The property will overlook the Hutt River on the eastern shores of Wellington Harbour, a short distance from Wellington International Airport.
Built-in partnership with Hutt City Council’s project for the New Civic Centre, which includes a new 800-seater Events Centre adjoining the City’s historic Town Hall, this apartment-style hotel boasts 60 fully serviced studios and one-bedroom apartments. It will provide a modern and convenient place for business and leisure visitors to stay while attending conferences, exhibitions or events. Complete with a restaurant and bar, ‘Biscotti’, this new hotel embraces The Sebel brand standards.
THPT Comment: Great to see Accor expanding the The Sebel brand…will they take it out outside of Australasia?
First Seen: Global Travel Media
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