Accorhotels Signs New Portfolio of Six Mercure Hotels in UK

Main Photo: The Telford Park Inn, as is.

Date: February 2019

Location: Bedford, Cardiff, Harlow, Nottingham, Telford and Birmingham

Name:  Were Park Inns…Now Mercure – to re-open between Q2 2019 and Q4 2020

No. of Keys: 864

Owner: Proark, a Danish based real estate property group. Proark manages a total portfolio of  £746 million, of which £423 million is owned by Proark Group and £323 million is under management on behalf of third party investors.

Proark manage properties in Denmark, Sweden, Germany, Finland, Holland, England, France and Poland. The company is headed up by Michael Kaa Andersen, who started the business as Ejendomsinvest in 1987.

The six Park Inn properties were sold to Ejendomsinvest for £95m in 2006. The properties, originally knowns Moat House hotels, were leased to Park Hotels Management on a net yield of 5.35%, and were previously owned by Jefferson Hotels.

AccorHotels has signed a portfolio of six Mercure hotels under a hotel management agreement with Proark

The hotels will be run using AccorHotels’ developed FOLS mobile operating system that enables employees to manage everything from check-in to housekeeping and breakfast within one app via mobile devices. This allows employees to welcome and help guests as well as manage their schedules from their smartphone, giving staff more time to assist guests and removing the need for traditional reception desks.

Philip Lassman, Vice President of Development, AccorHotels UK & Ireland said: “AccorHotels has seen a strong growth in the UK in both new management contracts and franchise agreements over the past year.

We expect this growth to continue as hotel owners, operators and management companies continue to see the benefits of partnering with international brands to reach, attract and retain the loyalty of guests, with a progressive hospitality group that can provide the very best and latest services to maximise profitability.”

Thomas Dubaere, COO AccorHotels Northern Europe added: “We are delighted to be partnering with Proark for these six hotels. The Mercure brand is an ideal choice for this portfolio as its flexibility allows us to take a tailored approach to fit each particular hotel. This is important to enable owners to generate more revenue per square metre”

Mercure is the only mid-scale hotel brand that combines the strength of an international network with a strong quality commitment and the warm experience of hotels that are rooted in their local community.

Mercure hotels are managed by enthusiastic hoteliers and welcome business and leisure travellers across the world. Mercure has over 790 hotels in 63 countries.

Michael Brag, Chairman of the Board of Proark commented: “The Mercure brand is recognised by guests from all over the world. It is known for its high standards and quality, making it an easy choice for us when choosing to re-position the six hotels we have just acquired in UK. We are excited about this new partnership with AccorHotels and look forward to it growing as we develop our hotel portfolio.”

Price: £xx…Proark to invest a further £15m in refurb.

Price per Key: £

THPT Comment: Great move for Mercure moving it up to reach the 100 mark, of UK hotels…very soon! We have just seen the FOLS mobile operating system…very smart and leads the way in the guest experience from check-in to check-out.

First Seen: AccorHotels website

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