Accor’s Hyde Brand to Open First London Property
Main Photo: The current property at 15 Old Bailey
Date: January 2022
Name: Hyde Paradox London City – opening 2023…the original building was opened as the Spiers & Pond Hotel in 1874!
Location: 15 Old Bailey, City of London, England, UK
Number of Keys: 110
Owner: The JV hospitality real estate fund created by Edmond de Rothschild’s private equity arm and European hotel investor Boscalt acquired this, their first London in July 2021
Manager/Brand: Accor’s new-ish brand Hyde
Hyde Hotels today announced Hyde Paradox Hotel London City, which will be coming soon to the historic location by the Old Bailey in the heart of London. The 110-room property will occupy 15 Old Bailey, a building originally known as the ‘Spiers & Pond Hotel’. Built in 1874 by architect Evans Cronk and converted to office use in the early 1900s, the latest re-conversion by Hyde London City owners, OB Capital seeks to return the asset back to the iconic hotel that it once was. This stylish property will provide a sanctuary for those in-the-know seeking a luxurious hideaway while in the city.
Hyde Hotels, Resorts & Residences is part of Ennismore, a creative hospitality company rooted in culture and community, with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Ennismore is a joint venture with Accor, formed in 2021.
OB Capital is a London-based joint venture between Boscalt, a member of Edmond de Rothschild Private Equity partnerships and the entrepreneur Alex Shamash.
Philippe Zrihen, Brand COO & Head of Americas, Ennismore said, “Hyde London will be our first Hyde property in Europe and our second international location. We are incredibly excited to be introducing Hyde to London, particularly at this location, which possesses such an incredibly rich history. Hyde Paradox Hotel London City will be a destination unto itself, bringing a new kind of hospitality grounded in the spirit of discovery, the fantasy of nightlife and the adventure of connection.”
Liza Masías, Co-Founder of Boscalt said: “It is very exciting for our team at Boscalt, to be a part of the story of the first Hyde hotel in Europe. With unique offerings like a Japanese influenced speakeasy bar and a Mediterranean restaurant spotlighting Levantine cuisine, we hope it will become the most sought-after lifestyle hotel in the area.”
Alex Shamash, Founder of OB Capital said “It’s been an absolute pleasure bringing this dream to reality. We look forward to delivering a unique hotel to captivate the traveller looking for a holistic lifestyle experience. We can’t wait to establish the Hyde Paradox as a must-stay hotel for both visitors and locals, thanks to our unrivalled food & beverage outlets, impressive rooms, and eccentric décor by our award-winning design team.”
Upon opening, the seven-story hotel will feature 110 guest rooms, meeting rooms, and two full-service restaurants along with a speakeasy bar; each perfectly curated by Hyde Hotels.
When Hyde Lounge opened in 2005, it transformed the Sunset Strip in Los Angeles along with the concept of nightlife itself. Since that time, the brand has expanded to include Hyde Hotels and Residences, Beach Clubs, and Mixology Lounges, inviting its followers to enjoy a new kind of lifestyle at locations from Miami to Sydney. Hyde Hotels, Resorts & Residences currently located in Miami, Hollywood, FL and Dubai are intuitively dialed into the desires of the in-the-know, their interests, aspirations and tastes.
Price: Undisclosed… although OakNorth Bank provided a £34.3m loan to OB Capital in December 2021. The capital will be used to convert the property from office space into the new hotel, restoring it to its former use whilst preserving it’s “unique history”.
THPT Comment: Fab brand for OB Capital to choose for this iconic building, that might just claim to be the oldest hotel in London, dating back to 1874…albeit operating as an office building in recent years. The new hotel will be the sixth Hyde Hotel and the second outside of the U.S., following the opening of Hyde Dubai earlier this year, with a new hotel and branded residences just announced in Mazatlan, Mexico
First Seen: Accor Ennismore press release
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