Date: November 2017
Title: Deloitte’s European Hotel Investment Survey
About: The most attractive European city for hotel investment based on an annual survey of senior hospitality industry leaders, undertaken by Deloitte. The findings come following the 29th annual European Hotel Investment Conference in London.
92 senior hospitality figures from across the world, including owners, lenders, developers and investors answered a series of questions on the European hotel investment market to ascertain their views of key trends and how these will shape the industry in 2018 and beyond.
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THPT Comment: Good to know what our industry leaders think!
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Highlight Quotes: Amsterdam retains the crown as the most attractive European city for hotel investment, for the second consecutive year, with Barcelona and Madrid amongst the top-five;
Outside of London, Edinburgh remains the most attractive hotel investment destination in the UK for a fourth year in a row;
One-third of hotel investors expect millennials to drive business in the industry.
Nikola Reid, director and head of UK hospitality at Deloitte comments: “The Regional UK market remains in good health and continues to attract overseas investors, particularly those looking to take advantage of the recent currency devaluation and flourishing leisure demand.
“Edinburgh and Manchester are robust hotel markets with strong occupancy levels and have a track record of absorbing new supply. Appetite for hotel investments in the UK university towns of Bath, Oxford and Cambridge is not surprising due to high barriers to entry and their strong leisure appeal in the wake of tourism from overseas while the pound remains weak.”
More than two-thirds of respondents (69%) cited Brexit as the biggest risk to the UK hotel industry, followed by slow economic growth (48%) and a shortage of skilled labour (38%). When asked about the current UK hotel investment cycle, more than a fifth (23%) believe that we have already passed the peak, with a quarter (26%) believing that the peak will occur within the next 12 months. However, 47% of respondents felt that there was more than a year to go before we reach the peak in the investment cycle.