Main Photo: The Apex Waterloo Place Hotel in Edinburgh
Date: June 2021
Locations: All close to the city centre, Edinburgh, Scotland, UK
Names: Apex Waterloo Place Hotel, Apex Grassmarket Hotel, Apex City of Edinburgh Hotel and
Apex Haymarket Hotel
No. of Keys: Four of their ten UK hotels –
Owner: Apex Hotels, a family firm founded by Norman Springford in 1996, has done well to grow the business to ten hotels in the UK, from their starting base in Edinburgh. Norman stepped down as Chairman in to 2014 to hand the reins over to his son, architect Ian Springford, although he is still active in the company.
What Have They Done: Four Edinburgh-based Apex hotels have committed to helping fledgling businesses in the city and surrounding area by offering up the use of meetings and venue space completely free of charge.
Apex Hotels, which has 10 properties in the UK, including four in the Scottish capital, has launched the ‘Help in Hand’ initiative, offering local community groups and businesses the use of a complimentary space.
Small businesses, charities and community groups looking to get back on their feet following a challenging year, and new business start-ups looking to get off the ground, can take advantage of unused meetings and venue spaces as well as free wi-fi across each of the four city centre hotels.
Kim Wilkinson, group director of sales for Apex Hotels, said: “It’s been a tough year for everyone, and the pandemic has had a massive impact on new and existing businesses as well as local community groups in Edinburgh and the surrounding area – many of whom are still unable to operate having lost their original spaces, or cannot carry out their work safely in their existing premises within current social distancing guidelines.
“We’re in a position to help out and want to do what we can to help get struggling businesses and groups back on their feet – or do our bit to get fledgling operations off the ground. Our meetings and venue spaces across the capital are perfect in terms of suiting the needs of a variety of businesses and groups, big or small. And we also throw in free wi-fi to ensure any online operations can continue seamlessly.
“Whether you’ve started teaching online classes during lockdown and want to take the next step into face-to-face workshops, you run a mother and baby group that requires space to provide much-needed support to new parents, or perhaps just need some space to expand a lockdown ‘side hustle’ that has outgrown your home, our team will work with you to find a space that works best.”
Anyone looking to utilise a space at any of Apex Hotels’ Edinburgh properties can email them via this link.
THPT Comment: This marketing initiative is great….something that costs them little, benefits local folks and small businesses and is genuinely of use….well done…eat your hearts out major chains!
First Seen: Edinburgh Evening News
The Hotel Property Team (THPT) is a small group of highly experienced business professionals. Between us, we provide a range of skills and experience which is directly relevant to those involved in the hotel property market.