Australia’s Baillie Lodges Acquires Chile’s Tierra Hotels

Main Photo: Spa with a view at Tierra Chiloe

Date: August 2022

Names: Tierra Hotels – Three properties – Tierra Patagonia, Tierra Atacama and Tierra Chiloé

Locations: Lake Sarmiento in Torres del Paine National Park, Atacama Northern desert, Chiloe Island, all in Chile

Number of Keys: TBA

Seller: The Purcell family, who will retain a minority stake in Tierra Hotels

Buyer: Baillie Lodges, with seven locations in Australia, Canada and New Zealand, acquire the majority stake….founded in 2003 by James and Hayley Baillie. In 2019 Baillie Lodges entered a joint venture with KSL Capital Partners.

Baillie Lodges has announced the acquisition of a majority share in Chile’s Tierra Hotels whose collection includes experiential luxury lodges in three of South America’s most extraordinary wilderness destinations.

Adventures abound for guests at Tierra’s trio of luxury lodges: Tierra Patagonia sits alongside craggy mountains and the glistening glacial Lake Sarmiento in Torres del Paine National Park, Tierra Atacama is set high in the northern desert of Chile, and Tierra Chiloé overlooks verdant pastures and dramatic coastline on Chiloé Island.

The partnership was officially announced on August 27, following a long history of collaboration between the two companies. The Purcell family, who have developed and successfully operated Tierra Hotels since 2008, will retain an ownership stake in the portfolio and the three properties will maintain the highly regarded Tierra Hotels brand.

Together the Baillie Lodges and Tierra collections provide access to incredible natural attractions in extraordinary locations, paired with culturally rich experiences, intimate lodge settings, cater to a purposefully limited number of guests and place architectural and interior design at the forefront. The properties share a commitment to the sustainability of the natural environment and surrounding communities in which they operate, offering guests an authentic encounter with nature.

Baillie Lodges intends to meaningfully invest in the Tierra properties to ensure they maintain their unique market position as pre-eminent boutique hotels in Chile. In addition, Baillie Lodges plans to expand the Tierra hotel platform in the years to come through acquisitions and new greenfield developments.

Price: Undisclosed

THPT Comment: Both companies share a luxury and sustainable philosophy…and clearly have known each other for a while…great deal…well done

First Seen: Baillie Lodges press release

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