Avignon Capital Expands in the Netherlands With €70m Acquisition of The Hilton, Hague

Main Photo: The Hilton in the Hague

Date: February 2020

Location: The Hague, Netherlands

Name: The Hilton The Hague

No. of Keys: 195

Seller: The hotel opened within the former Royal Dutch Headquarters building in 2010 and was owned by Hillgate Development and Bon Groep. Jan Steinebach, head of hotels at CBRE the Netherlands, acting for the sellers, said: “Dutch cities like The Hague have received increased attention from national and international buyers over the past few years.

Buyer: Avignon Capital has expanded its footprint in the Netherlands and in the hotel sector with a €70m investment.

Opened in 2010, the hotel consists of 195 large guest rooms, an executive lounge, fitness area, restaurant, cocktail bar, Starbucks Café and meeting facilities.

The hotel is operated on a management contract to Hilton Worldwide.

Avignon, which made its debut hotel acquisition in March 2017, said the deal marks its fourth hotel acquisition in the Netherlands, after it’s buy of IHG’s Staybridge Suites in January 2019.

Bianca Tristao, investment manager at Avignon Capital said: “Avignon is pleased to have acquired arguably the best hotel in The Hague that is benefiting from strong trading performance driven by a consistent customer base from multiple industries and corporate demand.

“The hotel offers some of the biggest guest rooms in The Hague and is well-positioned to benefit from increased tourism to the city.”

Tristao said the investment provides an opportunity to capture attractive income returns through active management alongside Hilton, in order to increase revenues and maximise cost efficiencies.

“Management contracts are less explored compared to leases in the hotel market in the Netherlands. However, this acquisition proves the great impact such a contract can have on the business and its performance.” said Jan Steinebach of CBRE.

Avignon was advised by Clifford Chance.

Price: €70m

Price per Key: €358,974

THPT Comment: Avignon growing nicely…one to watch

First Seen: Property EU

The Hotel Property Team (THPT) is a small group of highly experienced business professionals. Between us, we provide a range of skills and experience which is directly relevant to those involved in the hotel property market.

For more information – Visit www.thpt.co.uk or email info@thpt.co.uk.