Barry Sternlicht to Bring 1 Hotels Brand to London

Main Photo: The lobby at 1 Hotel Central Park, NY

Date: October 2019

Location: Berkeley Street, Mayfair, London UK

Name: Holiday Inn Mayfair…to become 1 Hotel London – opening 2022

No. of Keys: 184

Seller/Owner: The hotel will be part of a development at 3 Berkeley Street by Crosstree Real Estate Partners.

New Brand: Founded by Starwood Capital Group chairman and chief executive Barry Sternlicht, the “eco-conscious” and design-led brand operates four hotels in the US. The 184-bedroom, nine-storey London hotel will be operated by SH Hotels & Resorts, a subsidiary of Starwood Capital.

The interiors will be designed utilising locally sourced, sustainable materials, including reclaimed wood and fabrics, with the bedroom flooring made from fallen trees from local parks.

The hotel, which will have a farm-to-table restaurant, a fitness and wellness centre and a lobby bar, will involve the refurbishment of the Holiday Inn London Mayfair on Berkeley Street as part of a 260,000 sq ft mixed use redevelopment by the landlord, London-based real estate firm Crosstree Real Estate Partners.

Sternlicht said: “1 Hotel London will undoubtedly set a new standard in the city for the luxury hotel experience, while also advancing our brand mission to inspire conscious consumption and become a platform for change.”

Sean Arnold, co-founding partner at Crosstree, added: “We are thrilled to be working with 1 Hotels to deliver their unique brand of ‘luxury hospitality with a conscience’ to this important site at the gateway of London’s Mayfair.”

1 Hotels, launched in 2015, has other properties under development in the US, France, China, Australia and Canada. Starwood Capital is also set to open its first Treehouse hotel next month in London.

Crosstree owns London hotels, the Standard in King’s Cross and Mama Shelter London in Bethnal Green.

THPT Comment: Two in one week…besides the 1 Hotel, Barry Sternlicht is also launching his new brand Treehouse in London. For the man that had several thousand hotels under the Starwood Hotels banner, interesting to see how eco/boutique he has gone. Congrats Crosstree for finally doing something great with the Holiday Inn Mayfair….the original home of The Berkeley, which moved the hotel to it’s new site in Knightsbridge in the late 1960s.

First Seen: The Caterer

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