Cristiano Ronaldo Teams up with Pestana Hotels

Date: September 2018

Location: Next stop Paris, France

Name: CR7 – opening 2021

No. of Keys: 210

Owner: The Portuguese hotel group Pestana is developing a brand called CR7 with the footballer. Like the other five hotel units of the Pestana CR7 Lifestyle Hotels brand, this is a 50-50 investment partnership between Pestana Hotel Group and Cristiano Ronaldo, in which Pestana is responsible for management.

Far from being a fashion trend, the brand has been expanding its offer for several years and plans to open its new property in 2021.

The Pestana brand currently has two hotels: the first in Lisbon with 83 rooms and the second in Madeira with 189 keys.

The announcement to open a 210-room hotel in Paris shows the company’s desire to expand internationally. In concrete terms, this new property, representing an investment of €60 million, will be located between the Gare d’Austerlitz and Gare de Lyon stations.

And as Juventus’s new number 7 notes, “It makes perfect sense for the Pestana CR7 brand to move to Paris, one of the most visited cities in the world. By 2020, three more hotels are expected to open in Madrid, New York and Marrakech.

THPT Comment: Quite an adventurous move for Pestana…More use of sports and other celebrities in the hotel world. After these openings, Pestana will overall have more than 90 hotels under management in 19 countries.

First Seen: AS:50