First SureStay Hotel Opens in the Philippines
Main Photo: The SureStay Plus by Best Western AC Luxe Angeles City
Date: June 2019
Location: Angeles City, Philippines.
Name: The SureStay Plus by Best Western AC Luxe Angeles City
No. of Keys: 56
Seller: TBA
Buyer: Developed by Tambayan Hospitality Group Inc., SureStay Plus by Best Western AC LUXE Angeles City will be operated under a franchise agreement with SureStay Hotel Group and Best Western. Tambayan is headed up by Abdul S. Jamal, it’s Chairman.
SureStay Hotel Group launched in 2016 and has over 220 properties globally.
“SureStay Hotel Group is one of the fastest growing brands in the industry,” said Ron Pohl, Senior Vice President and Chief Operations Officer, Best Western Hotels & Resorts. “While the brand has certainly captured the attention of today’s travellers and developers, it has also proved its ability to deliver impressive results in a short period of time – meeting and exceeding developer expectations, delivering an unprecedented RevPAR index, and achieving remarkable scale. We are proud to have surpassed 220 hotels globally, and entering key markets such as the Philippines is yet another an impressive milestone for the brand.”
Properties must maintain a minimum 3.5 TripAdvisor rating, agree to a satisfaction guarantee and unannounced inspections. The brand’s focus is to create consumer relevance and confidence through unprecedented quality and care. The SureStay Plus by Best Western AC LUXE Angeles City provides guests with an outdoor pool, a restaurant and business services. In line with SureStay Hotel Group’s global brand standards, all guests will be offered complimentary daily breakfast and Wi-Fi, promising comfortable, convenient and fully-connected stays in the heart of the city.
Located on Surla Street, one of the main thoroughfares in downtown Angeles City, the hotel is surrounded by popular attractions including the SM City Clark mega-mall, PAGCOR casino and Fields Avenue “walking street.” Clark International Airport is just a short drive away, offering direct connections to major cities including Hong Kong, Singapore, Shanghai, Dubai, Seoul and Taipei, and Manila can be reached in less than two hours by car.
“Angeles City is becoming a new Asian tourism hotspot, with a wealth of visitor attractions and excellent accessibility,” said Olivier Berrivin, Managing Director of International Operations – Asia, Best Western Hotels & Resorts. “We look forward to welcoming guests to SureStay Plus by Best Western AC LUXE Angeles City and introducing the first internationally-branded upper-economy hotel to this dynamic destination.”
Tourism in the Philippines reached record levels in 2018, with an all-time-high of 7.1 million overseas visitors – up 7.7 percent year-on-year. Domestic tourism is also thriving, boosted by a buoyant economy and rising affluence. This is creating opportunities for major hotel brands to launch innovative new brand concepts all across the Philippines, including established and emerging destinations nationwide.
THPT Comment: Best Western currently operates five hotels and resorts all across The Philippines, making it one of the country’s largest international hotel operators. Good deal for Tambayan Hospitality Group.
First Seen: Hotel News Resource
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