Hamilton Hotel Partners Re-Brands to Hamilton-Pyramid Europe, In Europe
Date: August 2022
Location: US HQ, with London HQ for Europe
What Did They Say: Hamilton Hotel Partners announced that it has officially re-branded as ‘Hamilton – Pyramid Europe’, reflecting it’s pivotal position amongst the Pyramid Global Hospitality group of brands.
Who They: Pyramid Global Hospitality
Main photo: The new logo for Hamilton Pyramid Europe
Hamilton Hotel Partners, a leading hotel operator and co-investment partner, announced today that it has officially re-branded as ‘Hamilton – Pyramid Europe’, reflecting its pivotal position amongst the Pyramid Global Hospitality group of brands.
Following the merger with Pyramid in Q1 2020, and Pyramid’s subsequent merger with US-based Benchmark Hospitality, the parent entity announced a re-brand to Pyramid Global Hospitality in June 2022.
The over-arching company structure is now divided into three verticals: Pyramid Global Hospitality will continue to operate all branded properties across the Americas; Benchmark – Pyramid Luxury Lifestyle will focus exclusively on the portfolio’s independent properties; and Hamilton – Pyramid Europe will continue to be responsible for the company’s growing portfolio of managed and asset managed properties across Europe.
“The recent rebranding to Pyramid Global Hospitality allows us to reflect and deploy the strength in depth of the enlarged global organisation, whilst continuing to focus on our clients and investment partners in Europe with our new branding of Hamilton – Pyramid Europe. The growth potential on both sides of the Atlantic is significant and Hamilton – Pyramid Europe is able to draw upon significant functional expertise and support across the Pyramid Global team, in critical areas such as food and beverage, distribution, proprietary software and business intelligence solutions. Enhancing our execution capabilities and exceeding the expectations of our clients and investment partners is at the very heart of our mission and this merger of three great companies – as now reflected in the rebranding – allows us to do that even more effectively.” said Frank Croston, CEO & Co-Founder, Hamilton Pyramid Europe
Hamilton – Pyramid Europe provides unparalleled expertise to hotel owners throughout Europe with a focus on maximising return on investment. Their comprehensive hospitality solution includes hotel management, asset management, project management and development, and acquisition and advisory services, all provided by a unique pan-European team of industry specialists.
THPT Comment: Three respected companies, Pyramid and Benchmark, from the USA and Europe’s Hamilton makes the structural and brand moves one would expect two years in…well done for the clarity
First Seen: Hamilton press release
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