Hospitality First Re-Brands to Brightstar Hospitality Management
Main Photo: The Crewe Arms Hotel
Date: December 2020
Location: UK
Name: Hospitality First will be known as Brightstar Hospitality Management
No. of Keys: Currently 643 keys under management
Owner: Peterborough-headquartered Hospitality First Ltd. will be known as Brightstar Hospitality Management going forward with a new look branding to match the company name.
The new branding was the culmination of several months of work which involved a restructure of its corporate set-up and as well as rigorous brand research amongst clients, property agents and employees.
Designed to reflect the Brightstar mission, vision and values, the brand visuals reflect a sense of optimism, personality, and flair, whilst holding onto the essence of its past. Hospitality First Ltd. was founded in 2012 to manage branded and independent hotels in the UK and currently looks after seven hotels.
The hotels include Holiday Inn Express, Kettering; Best Western Crewe Arms; Tillington Hall, Stafford – also a BW hotel;
Clive Nicholls, Chairman of Hospitality First Ltd. said, “Hospitality First is well-known across the hospitality industry and while we value this legacy, we believe that the name Brightstar Hospitality Management reflects the direction of growth the company will take. We intend to put ourselves in a position to grow into a significant management company not only in the UK, but also internationally.”
Clive added, “The restructure also gave us an opportunity to add to our management team. Nikhil Gupta joins Brightstar Hospitality as the Chief Executive Officer and will lead the business through its next phase of growth. Nilesh Gangadia also bolsters the team as Business Development Director,”
THPT Comment: Young, small hotel management company…Congrats on the rebrand and the two new bright stars…Nikhil Gupta and Nilesh Gangadia…an old friend of ours.
First Seen: Brightstar press release
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