IHG and Operadora MBA Sign First avid™ Hotel in Mexico
Date: May 2018
Location: Paseo del Mineral Avenue, Fresnillo, Zacatecas, Mexico
Name: The avid hotel Fresnillo- opening mid-2019
avid open lobby concept
No. of Keys: 95
Owner: IHG® (InterContinental Hotels Group) and Mexico-based Operadora MBA today announce the signing of the first avid™ hotels property in Mexico.
Jorge Apaez, Chief Operating Officer, Mexico, Latin America & the Caribbean, IHG, said: “The first signing in Mexico of IHG’s new high-quality mid-scale brand, demonstrates further momentum for avid hotels.
New hotel signings continue to exceed expectations, with more than 100 avid hotels across the U.S., Canada and now Mexico – almost one every other day since launch last year.
German Ongay, Vice President, Development, Mexico, IHG, added: “The avid hotels brand was developed to meet the needs of everyday travellers who are looking for a high-quality, consistent experience from their hotel stay.
We were confident this offering would resonate with owners in Mexico, and Operadora MBA has signed the first franchise agreement for an avid hotels location in the market just three months after launching the brand.”
The avid hotel Fresnillo will offer all of the brand’s signature hallmarks:
The modern exterior hotel design will include an open and airy retail-like entry, a canopy, and will use the stairwell as an eye catching red architectural feature.
On the inside, guests will find vibrant, open public and work areas and inviting communal spaces that allow guests to relax, work, connect or eat.
Guest rooms will include sound reducing features for a superior night’s sleep; a dedicated work-space; open, easy-to-use storage. The guest bathroom will have a fresh and bright design.
The hotel will offer a complimentary grab-and-go breakfast and marketplace options.
The first location in the U.S., avid hotel Oklahoma City- Quail Springs, opens later this summer, less than one year after the brand first launched.
THPT Comment: avid – a new low-cost brand from IHG…due to appear in Europe sometime soon?
First Seen: IHG website