Marriott Signs it’s First All-Inclusive Resort, Under its Delta Flag, Mexico
Main Photo: The Grand Matlali Hills Resort & Spa
Date: July 2020
Location: La Cruz de Huanacaxtle, Riviera de Nayarit, 30 minutes from Puerto Vallarta airport, Mexico
Name: The Grand Matlali Hills Resort & Spa to become the Delta by Marriott
No. of Keys: 117…will be 300 by 2023
Seller: TBA
Buyer: The current 117-room Grand Matlali Hills Resort & Spa, located on the Nayarit Riviera, will undergo a major transformation in order to fulfill the new Marriott “All Inclusive” concept
Marriott International, Inc. announced today that it has signed an agreement to manage the world’s first Delta by Marriott all-inclusive resort, indicating that investor interest in the company’s all-inclusive platform launched in August 2019 remains significant. . Under the agreement, the current 117-room Grand Matlali Hills Resort & Spa, located on the Riviera de Nayarit, Mexico, will undergo a major transformation in order to comply with the new concept of brand expansion “All-Inclusive” by Delta by Marriott, which will later be renamed and managed by Marriott International in 2021. The complex is slated to expand to 300 rooms by 2023.
“We are very happy to work with PB Puerto Bahia Residence, S.A. de C.V. to make this property the world’s first Marriott all-inclusive hotel and bring the Delta all-inclusive concept to our region, ”said Laurent de Kousemaeker, Director of Development for the Caribbean and Latin America at Marriott International. “The long-awaited Delta by Marriott All-Inclusive brand extension standards are ready, and perfectly suited for full-service resort transformations, allowing our 140 million Marriott Bonvoy guests to enjoy them soon.”
Located on a hill in La Cruz de Huanacaxtle, on the popular Riviera Nayarit, the property is intended to provide an exciting new accommodation option to visitors and locals once it becomes Delta by Marriott. Just it will feature six food and beverage outlets, a spa, a fitness room, and a beach club, representing the Delta by Marriott brand approach to the all-inclusive experience.
“We are very excited to sign a Delta by Marriott all-inclusive resort and to work with Marriott International to manage the property,” said Armando Vejar, CEO of PB Puerto Bahía Residence, S.A. de C.V. “By bringing this new concept and brand to Riviera Nayarit we hope to increase the offer for visitors and attract a new segment of guests to the destination.”
After a record year of signatures in the Caribbean and Latin America in 2019 and a strong January / February 2020, Marriott has the largest portfolio of projects in the region, with 146 projects and more than 24,000 rooms, and continues to awaken a great interest in the investment community. Since 2014, the company has converted more than 10,000 rooms into Marriott brands, including Delta by Marriott Mexico City, signed in December 2019, and Elegant Hotels in Barbados, which the company acquired at the end of last year.
Property transformations, which have been part of the Marriott’s growth history, are especially compelling in today’s business climate, offering a profitable value proposition to homeowners. The company has a strong portfolio of flexible, easy-to-convert brands, such as Autograph Collection, Luxury Collection, and Delta, offering a flexible, full-service transformation platform.
THPT Comment: We wish Marriott well with this new brand, but we hear some legal wranglings between them and Delta airlines, over the use of the name “Delta Hotels” by the airline…..Marriott International Inc. says in response to a federal suit in Georgia that Delta Air Lines Inc. breached a coexistence agreement by suing Marriott for trademark infringement after it acquired and expanded Delta Hotels in the U.S.
Marriott’s Friday filing also said that Delta acquiesced to the domestic use of the “Delta Hotels” trademark. It noted that Delta withdrew its opposition to Delta Hotels Ltd.’s application for a U.S. trademark registration in 1987, and that it consented to the mark’s registration in Australia, Chile, Israel and Taiwan between 2016 and 2018 “consistent with the worldwide coexistence agreement.”
First Seen: Travel2Latam
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