Marriott To Bring St. Regis Brand To London’s Mayfair As a Rebrand of The Westbury Hotel
Main Photo: The Westbury, Mayfair
Date: February 2022
Name: The St. Regis London – to open 2023
Location: Mayfair, London, England
Number of Keys: 225 – to reduce to 196
Owner: Bakir Cola and family
Manager: Marriott under the St. Regis brand
Marriott International has announced it has signed a management agreement with Cola Holdings and The Westbury Hotel Limited to bring the storied St. Regis brand to London’s Mayfair. The St. Regis London is expected to welcome its first guests in 2023.
The former Westbury Mayfair Hotel will undergo an “extensive” US$122m (£91m) development and transformation of, including the addition of an eighth floor. The hotel, which is expected to open with 196 rooms and suites, will be designed by Peter Newman-Earp of Morrison Design with interiors by Richmond International.
Planning permission has been secured to remodel The Westbury, to extensively redevelop the hotel, including an extension to the rear, the rebuild of the sixth and seventh floors, and a new eighth floor. This will enable a reconfiguration of the floors to create much larger rooms and a number of suites. The plans suggest one would end up with 196 rooms and suites, along with renovations to the façade of the building and the drop-off area outside of the main entrance. Design plans include a signature restaurant, speakeasy jazz bar, fitness centre and spa.
George Fleck, vice president and global brand Leader, St. Regis Hotels and Resorts, said: “This is a pivotal moment for St. Regis Hotels & Resorts as we bring this cherished brand to the United Kingdom. St. Regis offers an exquisite experience inspired by the exceptional private retreats of its founding family, the Astors, whose commitment to excellence, sophisticated style, and passion for innovation continue to define the guest experience today.
“We are delighted to bring the brand’s timeless legacy, cherished traditions and bespoke service to one of the finest addresses in London, and look forward to becoming the city’s most glamorous destination for locals and travellers alike.”
Paul Thomas, vice president, international hotel development, Marriott International, added: “We are delighted to celebrate the signing of The St. Regis London with Cola Holdings and The Westbury Hotel Limited. “London is a highly sought-after market for luxury travellers and this landmark signing underscores our commitment to growing Marriott International’s dynamic portfolio in strategic destinations.”
Price: Refurb Cost £91m… Was on the market, as is, for a crazy price in 2020
Price per Key: N/A
THPT Comment: In October last year, Marriott announced plans to debut eleven new hotels by 2025 in major leisure destinations. Currently, the company operates 16 properties under the St. Regis brand in the EMEA region. Mr Cola wanted to sell the hotel, as is, back in 2020 but at a silly high price…so has now done the right thing…invest for the refurb and contemplate a sale post-reopening.
First Seen: Hotel Owner
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