Mill Cop Rebrands their London Mayfair Hotel to Biltmore

Main Photo: The Biltmore Mayfair

Date: January 2019

Location: Grosvenor Square, London, UK

Name: The Biltmore, Mayfair – opening 2019

No. of Keys: 257 including 51 suites

Owner: Millennium Hotels & Resorts will be the first UK and European hotel to Join Hilton’s New Luxury Collection, following an agreement between Hilton and Millennium. The luxury hotel, situated in a super prime location in the heart of Mayfair will re-open for business in Spring 2019, marking the new brand’s European debut.

The hotel, which will be known as The Biltmore, Mayfair by LXR Hotels & Resorts, has undergone a multi-million-pound redevelopment following its closure in early July 2018.

Designed by Goddard Littlefair, the hotel will offer luxuriously appointed guest rooms, many with views over Grosvenor Square, as well as 51 highly curated and beautifully designed suites, which will reflect the property’s origin as a sophisticated and elegant London private residence.

Moments from Bond Street’s exclusive retailers, the green spaces of Hyde Park and Green Park and London’s famous landmarks, Grosvenor Square has a rich history housing the capital’s aristocracy since the early eighteenth century.

Martin Rinck, executive vice president and global head Luxury & Lifestyle Group, Hilton said: “LXR properties are truly best-in-class hotels, known for their distinctive character and unrivalled service. We are incredibly excited that The Biltmore, Mayfair will bring to life everything that the brand stands for by joining as the first LXR hotel in Europe.”

LXR is a collection of independent hotels distinguished by an unrivalled commitment to personalised attention and luxurious yet locally immersive experiences for guests.

Last year, the collection welcomed its maiden hotel in Dubai at Habtoor Palace, a 234-guest room luxury hotel situated on Sheikh Zayed Road.

The Biltmore, Mayfair will boast new culinary concepts headed by internationally renowned chefs, an all-year round alfresco terrace, an exclusive cocktail bar and a large gymtech fitness suite.

In addition, the hotel will showcase an impressive 500 sqm ballroom, ideal for large-scale events and weddings, with capacity for up to 700 guests for a cocktail reception. For smaller functions, the Waterloo and Manhattan Suites are suited to more intimate receptions of up to 100 guests, while the Kendal Suite lends itself perfectly to small groups of 25 guests or boardroom meetings.

Patrick Fitzgibbon, senior vice president, Development, EMEA, Hilton, said: “LXR is designed to bring together the best of luxury in global destinations.

The Biltmore, Mayfair is a stunning addition to the new collection and prestigious extension to Hilton’s growing luxury portfolio in London. Guests will experience first-class service in the heart of Mayfair, and the unique craftsmanship and historic surroundings of the hotel will make for a truly memorable stay.”

Mr Tan Kian Seng, Interim Group Chief Executive Officer of Millennium & Copthorne Hotels plc, commented: “We are excited to introduce our flagship hotel, The Biltmore, Mayfair, in conjunction with Hilton’s new luxury collection – LXR Hotels & Resorts.

This hotel located on the prestigious Grosvenor Square in Mayfair, has undergone a complete refurbishment. With its prime location, bespoke products, and quintessential services under LXR, The Biltmore, Mayfair will be fit for royalty, well-travelled guests from around the world and senior corporate executives. We look forward to welcoming our first customers in the coming spring.”

THPT Comment: Good move for this Singapore based company, with some 130 hotels, to accept that despite having their own brands – Millennium and Copthorne, they can still join the Hilton family on this new opening…Wonder what would Sir Max Joseph, the founder of Grand Met that opened the hotel in the late 1960s, at £7.50 for a room for the night, would think of it becoming a Hilton!

First Seen: Hilton website

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