Sercotel Hotel Group Expands it’s Presence in Andalusia with a New Project in Chipiona, Spain

Main Photo: The roof-top terrace at the new Sercotel hotel in Chipiona

Date: February 2021

Location: Chipiona, Cadiz, Andalusia, Spain

Name: A Kalma Hotel by Sercotel – 4-Star, opening 2022

No. of Keys: 68

Seller: TBA

Buyer: The hotel chain Sercotel Hotel Group continues on it’s 2021 expansion plan in Spain, announcing the incorporation of a new hotel in Chipiona (Cádiz), which will be the first of the company on the Cadiz coast and the tenth of the group’s portfolio in Andalusia among it’s different brands and business models. It will operate under the chain’s holiday brand, Kalma Hotels, and will have facilities and services aimed mainly at the leisure client and both national and international incentive/corporate traveller.

Located on the Paseo Marítimo of the Andalusian municipality, in front of the emblematic Playa Cruz del Mar, it will have a privileged location, a few metres from the port of Chipiona and different points of interest of the province of Cadiz. The 4-star hotel is expected to offer a total of 68 modern rooms with all the comforts and standards of the hotel chain presided over by José Rodríguez and owned by Grupo Corporativo Landon. The interior design and spaces of the hotel have as its basic concept the relaxed atmosphere of the promenade, with open and spacious spaces intended to make this new hotel one of the most attractive places in the area.

The on-site facilities will consist of a café, a restaurant with access to the promenade, meeting and event rooms, as well as a full gym. In addition, one of the jewels of this hotel will be its roof-top with swimming pool with which are perhaps the best views over the sea and the beaches of Chipiona, remembering its composition and structure to other hotels of the brand such as the Hotel Kalma Sitges or the next project in the Canary Islands that Sercotel announced a few months ago.

In reference to this new addition, Francisco Marco, Corporate Director of Expansion at Sercotel Hotel Group, commented: “From the chain we continue to start hotel projects with an excellent location, in this case, of great tourist interest and with a full guarantee of satisfaction for our customers. Without a doubt, Chipiona is one of the main attractions of the coast of Cadiz and in turn sees our commitment to Andalusia as a community where we already have 3 more projects in full construction such as Seville, Malaga and Córdoba, which complement our current portfolio of hotels”. He adds: “Both the establishment itself and its location fit perfectly within our growth plans in Spain, this being a hotel called to be a reference in the hotel offer of the area”.

Sercotel Hotel Group, a company belonging to the Landon Corporate Group, is one of the Spanish reference chains, dedicated to hotel operation and international branding. It has a total of 149 hotels in more than 100 destinations in Spain, Andorra, Portugal, Italy, Colombia, Ecuador, Panama and Mexico and distributes about 12,000 rooms in different types of management, leasing, franchise and marketing.

The group has regional and international hotel brands including Sercotel Hotels, Esentia Hotels, Kalma Hotels & Resorts, as well as the international brands of its partner Choice Hotels such as Clarion, Quality, Comfort Inn and Ascend.

THPT Comment: One doesn’t hear so much of this obviously well-established company with over 150 hotels to it’s name…well done and we look forward to seeing more.

First Seen: Sercotel press release, in Spanish!

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