Date: August 2018
Location: Tel Aviv, Israel
Name: The Lighthouse
No. of Keys: 100 initially with Phase Two it will open two more floors for an additional 60 rooms.
Seller: Originally an iconic office tower built in the Brutalist-influenced 1970’s.
Buyer: Brown Hotels’ largest property to date, The Lighthouse, located in Tel Aviv’s city centre, will have its soft opening September 2018.
The Lighthouse towers over the Tel Aviv skyline and boasts sweeping views of the White City and the Mediterranean Sea. Certain features, like the lobby’s iconic Library seating area, are trademark Brown Hotels signatures.
Brown Hotels is a rapidly-growing boutique hotel brand with roots in Tel Aviv, conceived by two native Israelis, Leon Avigad & Nitzan Perry with partner Nir Waizman.
The properties are characterised as small, jewel-like hotels that stress design; the collection currently includes four hotels in Tel Aviv, two in Jerusalem, and one in Croatia, including the Brown TLV, Brown Beach House, Poli House and Dave West in Tel Aviv, Villa Brown Jerusalem and Villa Ba’Moshava in Jerusalem, and Brown Beach House Croatia in Trogir, Croatia..
Founded in 2003 by Hotelier Leon Avigad, Brown Hotels evolved out of the desire to introduce a collection of boutique hotels to Israel.
THPT Comment: Interesting company, with some fab boutique hotels
First Seen: Travel Market Report