Stanley Hotels: Amsterdam Open, Florence Announced for 2024…. Looking For More Locations In Europe
Location/s: Gateway cities in Europe initial target list: Amsterdam, Rome, Florence, Milano, Barcelona, Lisbon, London, Munich, Berlin and Vienna
Size Required: 50 – 120 rooms
Budget: Midscale to upper midscale
Budget per Key: Flexible
Buy/Lease: Stanley’s objective is to create an operating portfolio of Urban and Leisure hotels through signing lease contracts either at the early development stage or repositioning of already existing assets.
The Brief:
Stanley Hotels is a brand of the Stanley Hospitality Group and combines the philosophy of a family business with the respective brand cultures of it’s partners. With its headquarters in Amsterdam the Stanley Hospitality Group has been developing and successfully operating hotel projects across Europe with it’s first hotel in the city center of Amsterdam – Hotel Hegra by Stanley Collection, opened last year. The hotel went through a full renovation process and was opened in 2021. Stanley Hospitality Group is in the process of signing new lease agreements for a two more hotels on the Canals of Amsterdam.
Stanley Hotels has announced a new luxury boutique hotel in the heart of Florence- Palazzo Morrocсhi by Stanley Collection to be opened in 2024. It is currently going through a major renovation process and will have 45 luxury rooms, bars, restaurants and a Spa.
Their objective is to create an operating portfolio of urban and leisure hotels through signing lease contracts (xx year) at the early development stage or repositioning of already existing assets.
Stanley Hotels’ business plan is to open 10 hotels in their first stage development in key gateway cities in Europe. Stanley is looking for opportunities to create value through renovation, rebranding the property into higher than current standards, under the Stanley brand.
The key focus for EU expansion are prime located destinations in Europe such as Amsterdam, Rome, Florence, Milano, Barcelona, Lisbon, London, Munich, Berlin and Vienna.
Stanley Hotels is focused on urban and vocational hubs with excellent connectivity and growing demand. The product will cover mainly midscale to upper midscale demand while having an opportunity to luxury exposure through the “Stanley Collection” brand.
Managing partner and founder of the group Stan Zingel says: “ We grew up though residential development in Germany, Austria and Israel and now we see an opportunity to create a life style brand across Europe for people who want to travel for a different and unique hospitality experience. To be treated in a personalised way and experience a “Wow Factor” through their stay. Accordingly we are looking for new opportunities to expand our chain by signing the leases, repositioning, redeveloping of the properties into high standards of Stanley Hotel brand”
Flag & Management: Looking for lease agreements – 15 – 20 years
History: Stan has been developing hotels since 2010 and launched Stanley Hotels in 2021
Main Photo: The Hotel Hegra by Stanley Collection
Funding: Will fund light refurbishment and guarantee lease payments by bank
Development Appetite: Happy to take on greenfield/brownfield sites, or light/full refurbishment of existing assets in key EU cities and resorts
Date Posted: September 2022
THPT Comment: We have know Stan for some years and can vouch for his business acumen….his team….
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