Main Photo: The new Virgin Hotel Nashville, with roof-top bar and pool
Date: January 2020
Location: Music Row, Nashville, Tennessee, USA
Name: Virgin Hotel Nashville – opening May 2020
No. of Keys: 262
Buyer: Virgin Hotels, the lifestyle hotel brand by Virgin Group founder Sir Richard Branson, announces today that reservations are live for the brand’s fourth hotel: Virgin Hotels Nashville.
Virgin Hotels Nashville is being developed by the The Buccini/Pollin Group and operated by Virgin Hotels.
The Buccini/Pollin Group, Inc. is a privately-held, full-service real estate acquisition, development and management company with offices in Washington, DC, Wilmington, DE, and Philadelphia, PA. Formed in 1993, Buccini/Pollin develops and acquires hotel, office, residential, retail, and parking properties.
Since inception, Buccini/Pollin has acquired or developed real estate assets having a value in excess of $5.0 billion, including 40+ hotels, 7 million square feet of office and retail space, 10 major residential communities, and multiple entertainment venues, including Talen Energy Stadium, home of the Philadelphia Union Major League Soccer team.
Through a group of affiliated companies, including PM Hotel Group, their hotel operating company, the principals of BPG oversee all aspects of project acquisition, finance, development, construction, leasing, operations, and disposition for its portfolio properties.
Conveniently situated at the helm of Nashville’s historic Music Row neighbourhood at 1 Music Square W, Virgin Hotels Nashville will deliver a one-of-a-kind hotel experience. The hotel will feature 262 Chambers, including Grand Chamber Suites, multiple dining and drinking outlets such as the brand’s signature Commons Club, and a rooftop lounge with pool.
Ranging from 291 to 592-square feet, all guest Chambers (rooms) are uniquely designed to consist of two distinct spaces separated by a barn-style sliding door, complete with a peephole, ideal for working, recharging, wellness and playing.
The first space, “The Dressing Room”, combines the hallway and a dressing area which includes a full vanity, makeup desk with well-lit mirror, an extra-large shower with a bench competed with Red Flower toiletries, and a closet for two.
Slide open the privacy door and guests will enter “The Lounge” with the brand’s patented ergonomically designed lounge bed, a red SMEG mini-fridge stocked with street-priced comforts, High Definition TV, yoga mat, pedestal table and a cosy built-in window seating offers views of the Nashville skyline and Music Row.
Ample outlets for their smartphone, computer or other electronic devices are found in various areas of the rooms. All Chambers feature custom lighting on sensors that automatically illuminate when guests move. Additional amenities for pets will be available in the Chambers. Chambers have integrated tech capabilities including the ability to control lighting, thermostats, TVs, and order room services directly via the mobile app, Lucy.
Commons Club will anchor the main entrance of the hotel and is designed to feel like a “members only” experience that’s open to all. A specially curated entertainment and music program will add to the overall experience which evokes the feeling of a modern social club without dues, where both travellers and locals can enjoy.
The Pool Club Rooftop & Bar will be located on the 14-floor rooftop of the hotel where light bites and cocktails will be served. In addition, Virgin Hotels Nashville will feature a Funny Library Coffee Shop, located on the first level of the hotel. The coffee shop is a communal workspace that will house an assortment of whimsical and funny books and games.
Funny Library Coffee Shop will pour coffee by Laughing Man, the brand co-founded by actor Hugh Jackman. The hotel will also feature a state-of-the-art fitness centre, which will be open 24 hours a day, and over 9,000-square feet of flexible meeting and event space. To maximise their time on property, guests can sign up for the brand-wide guest preferences and loyalty program, The Know, to unlock member rate discounts, room upgrades, exclusive dining and event offers and a complimentary cocktail hour dubbed “The Spirit Hour.”
The new build property is located in the heart of Nashville at the corner of Division Street and Music Square W. The hotel will join the city’s iconic Music Row neighbourhood, which is home to some of the most famous recording studios in music history, shops, restaurants and other attractions.
The property joins Virgin Hotel’s rapidly growing roster, which already includes Virgin Hotels Chicago, Virgin Hotels San Francisco and Virgin Hotels Dallas; and will employ Virgin Hotel’s celebrated “No Nickel and Diming” policy, which includes street-priced minibars, free WiFi, and zero resort/urban or amenity fees. The brand has broken ground on three locations: New York, New Orleans and Edinburgh, UK, while forthcoming hotels have been announced in Las Vegas and Miami.
THPT Comment: As one would expect from Virgin, plenty of Branson-type quirky differences to the conventional hotel style.
First Seen: Hotel Online.com
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