Crimson Hotels Acquires The 131-Key Trafalgar St James Hotel, A Hilton Curio Branded Hotel
Main Photo: The Trafalgar St James
Date: August 2022
Name: The Trafalgar St James London, Curio Collection by Hilton…rebranded after a full refurb in 2017
Location: Very close to the new, yet-to-open Waldorf Astoria, The Mall/Trafalgar Square, London, England, UK
Number of Keys: 131
Seller: L&R Properties
Buyer: Crimson Hotels, a UK based group with 10 hotels, six in London, under Hilton, Accor & IHG brands
Crimson Hotels has acquired The Trafalgar St. James Hotel in Central London. The five star property is the second Hilton Curio Collection acquisition for Crimson Hotels, alongside 100 Queen’s Gate Hotel in South Kensington.
Located at Trafalgar Square within easy walking distance to many of London’s key tourist attractions the hotel comprises 131 rooms. It is also bolstered by strong amenities, comprising several food and beverage outlets, including a rooftop bar with good views.
A new restaurant will soon open on the ground floor, which will be operated by an Asian restaurant group.
The hotel will be headed up by Federico Ciampi, the current General Manager of 100 Queen’s Gate, who has been promoted to the role of Cluster General Manager, making a welcome return to a hotel he managed some 4 years ago.
Alykhan Kassam, CEO at Crimson Hotels said of the move: “We are delighted to have acquired The Trafalgar St James Hotel with the property making a welcome addition to our portfolio of London hotels. We are looking forward to working with the hotel team, under Federico’s leadership, to firmly establish the property as one of the best in the capital.”
Price: Undisclosed
THPT Comment: Great buy for Crimson, adding a five-star, central London hotel to their portfolio
First Seen: Hospitality & Catering News
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