DoubleTree To Add Six Hotels In European Expansion in 2022 – 2024
Main Photo: DoubleTree by Hilton Hannover
Date: February 2022
Name: DoubleTree by Hilton
Locations: Milan in Italy, Lyon in France, Hannover in Germany, Budapest in Hungary, Sittard in The Netherlands and Brasov in Romania
Number of Keys: TBA
Sellers: Various
Buyers: TBA
DoubleTree by Hilton is continuing its expansion in Europe with the addition of another six properties in the region. DoubleTree, which is Hilton’s fastest growing full-service brand in Europe, is opening new hotels in Italy, France, Germany, Hungary, Netherlands and Romania over the next two years. The additions include the brand’s first property in France, DoubleTree by Hilton Lyon Eurexpo, in the country’s third largest city, which opened in January.
Since Hilton opened its first UK DoubleTree in 2008, the portfolio has grown to include over 120 hotels across Europe. An additional 37 properties are expected to open across the continent within the next five years.
Meanwhile DoubleTree also makes its debut in Hungary when DoubleTree by Hilton Budapest Buda Hills Hotel and Residences opens in 2023. Other new properties include DoubleTree by Hilton Sittard in the Netherlands and DoubleTree by Hilton Hannover Schweizerhof in Germany, which both opened in late 2021.
Italy’s DoubleTree by Hilton Milan Malpensa Solbiate Olona is expected to open in April 2022, and finally DoubleTree by Hilton Brasov City Centre in Romania is scheduled to make its debut in 2024.
Patrick Fitzgibbon, senior vice president, development, EMEA, at Hilton, said: “Since its arrival in Europe in 2008, DoubleTree by Hilton has continued to lead the way for European upscale growth. “A brand highly suited to capture owner demand for conversion properties, DoubleTree by Hilton’s considerable global reputation and loyal customer base makes the brand an attractive opportunity for development.”
Hilton said it expected 37 new DoubleTree-branded hotels to open in Europe over the next five years, adding to its existing European portfolio of 120 properties across 19 countries.
Shawn McAteer, global brand head of DoubleTree by Hilton, added: “DoubleTree by Hilton’s robust growth in Europe and debut in new destinations throughout the region allow us more opportunity to deliver the warm welcome and signature hospitality that guests have come to expect.”
Price: Undisclosed
THPT Comment: Hilton has wasted no time post-pandemic in announcing these expansion plans for its DoubleTree brand. Impressive progress for what was once primarily a US imprint for the hotel giant catering largely to business travellers.
First Seen: BTNEurope
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